Why we love wrinklesThrow away those expensive wrinkle creams, banish all thoughts of Botox. Here at Property Focus in Sydney (PFiS) we love wrinkles. Those little lines around your eyes reveal to the world that You’ve lived! You’ve been places! You know stuff!

It’s that savvy and experience that separates the men from the boys or, in this case, the women from the girls. Let’s face it, I’m no spring chicken. But you won’t find any wrinkle cream on my bathroom shelf because I want the world, and more importantly my clients, to know I’ve lived! I’ve been places! And I know stuff! Too.

I’ve been immersed in real estate for over a quarter of a century – from local government to property development, from real estate sales and management to specialising in senior’s transition moves. My experience speaks volumes about where I’ve been and has shaped where I’m going.

But what does that mean for our esteemed seniors’ thinking of selling up and downsizing?

Well, throughout my journey I developed a natural rapport with many clients transitioning into their autumn years – a sort of empathy that transcends the traditional (and often impersonal) agent-vendor relationship. It is what defines PFiS and sets us apart from other agents.

So a few months ago, I decided to make it official! I’ve just qualified as the first Seniors Real Estate Specialist (SRES®) in Australia.

What is an SRES®

The Seniors Real Estate Specialist – Designation (SRES®) is awarded only to licensed real estate agents who have successfully completed the SRES® designation course, and exam requirements, hold active memberships in the National Association of REALTORS®, SRES® Council, and membership with an International Co-Operating Association (in my case the Real Estate Institute of Australia). Meeting all criteria to be awarded my SRES Designation was no mean feat I can assure you !

Where the future takes shape

A SRES® is uniquely qualified on how to help seniors and their families with later-in-life real estate transactions. Here at PFiS we can offer you and your family a range of comprehensive seniors-specific services including:

  • Knowledge, experience and compassion in dealing with 50 plus issues.
  • Can suggest housing alternatives, including ones that may allow an aging parent to remain in the home, and “age in place” instead of selling it.
  • Take a no-pressure approach to the transaction and have a strong personalized service orientation.
  • Will take the time needed to make a client feel comfortable with the complex selling process.
  • Understands the emotional demands a sale can make on a 50 plus client, and try to minimize them.
  • Can interact easily with all generations, including adult children and caretakers.
  • Knowledgeable in senior housing options from active Retirement communities to assisted living facilities.
  • Have a wide network of other senior focused professionals who can assist in tax counseling, financial and estate planning, and other aspects of the sale and move.

For many years, the team at PFiS has been helping retirees and seniors make the most important move of their lives. Caring, careful and considerate … we treat you like one of our own family – just take a peek at our testimonials page. After all, it’s a hugely emotional time, bidding farewell to the family home. We get that.

I‘m pleased to be your SRES®. Plenty of reasons then to meet and chat, check out my wrinkles up close, and hear more about how PFiS can help make your move with less stress and more success.

Seniors Real Estate Specialist


Call on 02 9999 0128 or email at success@propertyfocusinsydney.com.au